Xbox’s New Game Store Feature Faces Legal Delays
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In an ambitious move, Microsoft announced plans in October to allow Xbox games to be sold directly through its Xbox app on Android. However, despite the feature being fully developed and ready to launch, a legal roadblock has forced the company to hold off on its debut. A recent court ruling has temporarily delayed the rollout, leaving Microsoft waiting for the green light.
Legal Setbacks from the Epic v. Google Case
The delay stems from a decision in the ongoing Epic v. Google case. Earlier in 2024, a US court ruled that Google must allow rival third-party app stores to operate within the Google Play ecosystem. This ruling, spearheaded by Epic Games CEO Tim Sweeney, was a significant win for companies like Microsoft, as it paved the way for alternative storefronts to compete more fairly in the Android ecosystem.However, Google quickly moved to appeal the ruling, successfully obtaining a temporary administrative stay from the court. This stay effectively puts the decision on hold, preventing Microsoft and others from implementing their plans until the legal process concludes. Sarah Bond, Xbox president, confirmed that the team has completed the necessary development for the new feature and is ready to activate it as soon as the court grants permission.
What This Feature Means for Xbox
The ability to sell games directly through the Xbox app offers several advantages for Microsoft. Most notably, it allows the company to bypass the fees charged by Google for transactions processed through the Google Play Store. For consumers, this would provide a more seamless experience for purchasing Xbox games on mobile devices.In addition to this feature, Microsoft has its sights set on creating an entire mobile game store, positioning Xbox as a universal platform that extends beyond its consoles. With this strategy, Microsoft aims to make Xbox synonymous with gaming across all devices, supported by its Xbox Game Pass subscription service.
A Broader Vision for Xbox
This delay comes amid Microsoft’s broader strategy of moving beyond the traditional console market. Xbox has been pushing its Game Pass service to create a steady revenue stream from subscriptions. By allowing games to be sold directly through its app and potentially launching a dedicated mobile game store, Microsoft is positioning itself as a major player in the mobile gaming space.While the delay is frustrating for Microsoft and Xbox fans, Bond reassured players that the team is ready to go live the moment legal restrictions are lifted. The timeline for this resolution remains uncertain, but the potential impact of this feature signals a significant shift in how Xbox approaches gaming in the mobile space.
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